Tourism is a human business.
We believe good software should not come at the expense of the people who use it.
It runs on coordination, trust, timing, and people showing up in the right place at the right moment.
Yet most tools used by tour operators today do the opposite of helping. They add complexity. They extract value. They optimize for platforms, not for the people running tours on the ground.
Margins are already thin. Time is already scarce. Software should not make that worse. Helm was created to fix this.
The problem
Tour operators juggle bookings, guides, calendars, tickets, resources, last minute changes, cancellations, and client expectations every single day. Most of this work happens under pressure, during peak season, with no room for mistakes.
Instead of helping, many tools:
- Lock operators into rigid workflows
- Hide critical information behind layers of interfaces
- Monetize volume rather than sustainability
- Shift operational risk onto agencies and guides
The result is frustration, lost time, lower margins, and teams stretched thin. We believe this is not inevitable. It is a design choice.
The team
Alexandre Fabri
Co-founder & COO
Product Manager by background, Alexandre has spent several years building and scaling digital products at the intersection of operations, UX, and complex workflows. Alongside his product career, he is also a certified tour guide, giving him first-hand experience of the operational challenges faced by guides and agencies in the field. At Helm, he leads product strategy with a strong focus on reliability and daily usability.
Clara Cassas
Co-founder
Clara is a certified tour guide in Paris and the Île-de-France region and a co-founder of Dayin. She has extensive experience coordinating tours, guides, and logistics at scale, particularly in high-pressure contexts. At Helm, she contributes to product direction with a strong focus on guide experience, communication workflows, and operational clarity.
Get in touch
Helm is built by people who have operated tours, worked alongside certified guides, and managed staffing under real constraints. If that sounds like your day, we'd like to hear how you run it.